As a member of the Half Helix team, I collaborated closely with the Barnes & Noble leadership team to implement a refreshed content hierarchy and streamline both the UX and UI, ensuring a seamless and intuitive experience. As the sole Product Designer, my focus was on prioritizing functionality and ease of use, especially in the dynamic setting of a bustling café environment.
Product Design
June 2023
NEA
As part of the Studio Mococo team, I collaborated with the NEA leadership team and Metajive to enhance NEA's web experience, spotlighting their extensive venture capital network and commitment to supporting founders in building successful companies. As the sole UX/UI Designer, I was responsible for the overall look & feel of the web experience from the beginning to the final handoff. I designed with a human-centric approach, ensuring intuitive UX and UI design, reflective of NEA's dynamic and visionary ethos.
As part of the Studio Mococo team, I designed a new website for the launch of Future Origin, aimed at providing extensive information about the company's intricate science and product offerings. I led the entire design process, from wireframing to the delivery of a scalable design system to the development team.
As part of the Studio Mococo team, I partnered with Skipify's design and leadership team, to transform their web identity and user experience. We aimed to capture Skipify's remarkable growth and convey the anticipation surrounding its upcoming product launch. Employing warm colors to reflect the team's approachability and sophistication, we intentionally crafted a design that stood out from conventional tech websites. In my role as the sole UX/UI Designer, I led the entire design process, from wireframing to delivering a scalable design system.
As part of the Studio Mococo team, I partnered with type and graphic designers to encapsulate HYCU's essence and redesign its web experience. Leveraging wireframes provided by the Responsival team, I led in designing a cohesive UI design. I also collaborated with the engineers and delivered a scalable design system.
As part of the Studio Mococo team, we overhauled the web experience for Carta. Our objective was a user-centric, scalable, and visually captivating design system to streamline Carta's diverse portfolio. I was a part of the end-to-end design process, from wireframes, UI design, to delivering a component library.
